23 January 2020

Gold numbers, are they still essential?

Now as we head towards a future where many Britons will be ditching their traditional landlines in favour of the smart mobile phones, and VoIP telephony. Many businesses across the this country of ours will moving their marketing strategy from the traditional newspaper printed adverts to the less costly online digital platform campaign. 
What will always remain an essential partner for the business (at least for the next decade), will still be the telephone. Surprisingly in this day of age, this method is still the first real contact that a customer has with most businesses, with the exception of online shopping. If you need to speak to someone @ customer service, you still have to make that telephone call. 
What has been proven to be an effective technique for making an everlasting memorable impression with your customers, is by having an easy to remember telephone. Which will add more visibility to your company, and form of a successful part of companies branding strategy.

What are gold telephone numbers?
Gold Numbers are easy to remember telephone numbers. For example it is easier to remember a telephone number that ends 22 66 88 than it is to remember a telephone number ending 61 43 95.
Easy to remember (gold) numbers are always great for use in online marketing campaigns. These telephone numbers, tend to stick in any individual’s heads more easily. Having a telephone number like 0161 715 1234, would be great to remember without a pen and paper handy.
Some gold (memorable) telephone numbers can also be used to spell words using the keypad which also makes it easy for people to remember, perhaps 0161 715 SELL. There are very few of these numbers now available for your business to use, which makes the cost of obtaining these numbers, cheap for some & expensive for others. 
If you are considering using a gold telephone number for your business, Blue Penguins UK is here to help you every single step of the way. Set of things you should consider before choosing a gold telephone number from Blue Penguins UK.
The number one benefit that comes to mind, would these gold numbers be easy to remember. In today’s modern society, as most people have a hard time remembering telephone  numbers of their closest family members and mates, without having to look at their smart phone contact list. Your business number should be easily recalled, even without the aid and use of the smart phone.

Branding and identity
Your gold telephone number could be part of your branding strategy, by selecting a telephone number that spells out your company name. A slogan, or any certain key word(s) that in relationship to the brands or services your company offers. This is an effective way to increase your sales along with your brand recognition. 
While your customers will find your business telephone number, very easy to remember. Keep this in mind that a gold telephone number, will also make it easier to spread the word about your business. High standard and larger businesses, could choose memorable words for to match their brand or business, such as 0161 715 LOCK for a locksmith or 0161 715 2 LET for a letting agent.
After all gold telephone numbers can be an effective way to advertise your business, as it will be more simpler way for customers pass on your business telephone number as a form of recommendation.  This depends on simple factor, are your customers highly satisfied with the products and services they receive from your business.

Reachable Telephone Solution for your customer to reach you on.
Maybe that your company currently may not easy to remember telephone phone number for your customers to call; instead you provide them with online methods such as email, Skype live chats, or perhaps your mobile telephone as a preferred method for your customers to contact your business. There may be an urge to move all our communications to web for small businesses in order to save money on costs. Keep in mind, there are still many Britons (especially pensioners) who prefer speaking to someone over the telephone versus emailing and chatting online. Some may not call a mobile telephone, as many still considering using a mobile telephone for a business unprofessional. Yes still to this day, many landline and VoIP providers still charge calls by the minute for calls to a mobile number. Mobile telephone numbers are more harder to be branded as a gold (easy to remember) number, because most of these numbers are well taken ages ago.

Gold Numbers are not something new.
For a business using a gold numbers is no means novelty idea. Using a gold number makes your business stand out, especially when it come to your competitors using random numbers issued by their telecom provider. Keep this in mind, and think of a unique, effective gold business telephone number. This effective marketing technique, would give your prospective customers to look any further than any other your business, as they probably couldn’t remember your competitors telephone numbers over yours. Especially if the telephone could be easy to remember like a 0161 715 9000 (gold number) verses 0161 715 9317 (which is not easily to remember telephone number).

Considering getting a gold telephone number for your business?
Getting a gold number may not be as easy as you think, as your current telecom provider may not that particular telephone number available to be used by your business.
The next option is to shop around for another telecom company, if else fails with your current telephone provider.  Can this telecom company handle my companies telephone calls in the same way as my current provider provides for my business. It is important to explore all options before switching to another telecom provider. 
Depending on the type of business, there may be off charge to acquire a gold number from your provider, usually anywhere starting from five pounds to five thousand pounds. Just remember that some telecommunication telephone service providers could base their businesses on the sale of gold numbers and may set their telephone number prices accordingly to the easy to remember portion of the number. The uniqueness of the number could play a part in the price, as their may be only a fraction of these numbers available from the pool of thousand available telephone numbers. The expensive one off charge of five thousand pounds also mean that the number is very easy to remember. For an example a telephone number like 0161 715 0000 would probably be the most expensive number to buy, the least expensive gold number to acquire will probably be 0161 715 9370 as it not as easy to remember as you think.

How about switching providers to get a telephone number needed for your business?
Using any telecoms porting service, gives you the option to move your existing number from current provider, to your new telecom provider. You should have the option to move your new telephone number to your old provider, if you prefer old providers service over your new one. 
You should also check out the possibility, if this provider all you to port out their telephone number and in your numbers from your current provider. Being able to port numbers is crucial for any business, since telephone numbers are an important part of your brand identity that you must keep, just in case you decided to change your telecom provider in the near future. 

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